How Airloom works, from set-up to the scan.
Every item you make gets its own unique ID. Every owner who scans it finds more value, and your brand gets real insights at the unique item level.
For your brand.
Four steps. We do them with you.
Enter a product.
Add its name, materials, origin, care, sizes and a photo. Your customer’s page shows these details.
Create AirloomIDs.
AirloomHQ makes one unique ID for every item. You download them all in one print-ready file.
Attach.
Your manufacturer sews or sticks an ID to each product, depending on its type, or attaches it wherever else it will stand the test of time.
Manage.
Update any page and switch reviews and rewards on, without reprinting a single existing ID. See your scans, reviews and resale activity.
Example AirloomID
For your customers: scan, and find more value.
Your customer points their phone camera at the ID. A 1/1 landing page for that item opens, all from the browser, with no app or account.
The page validates that the product is real. It shows the details, the care instructions and your story, in your words.
After scanning, they can leave a review in exchange for a discount, or get a ready-made resale listing. Warranty, returns and repurchase appear when you switch them on.
Customer page
What you see in AirloomHQ.
You see how often each product is scanned, and in which city. You see reviews, with the name and email the reviewer chose to give. You see which items are being listed for resale, where and why.
Real insights from real customers, at the unique item level, and they’re yours. Use them to make better decisions about what you make and how you sell it.
AirloomHQ, example figures
Something for every team.
Founders and managing directors
Every owner of your product can become a customer you can reach.
Production and product
Your manufacturer gets all product IDs in one print-ready file. Nothing else changes.
E-commerce, CRM and marketing
You get first-party data on every product, and reviews with a name and an email.
Sustainability and compliance
Every item tells your story, and you’re prepared for changing digital product passport rules.